Sharp HealthCare
The Sharp Experience
The Challenge
Sharp HealthCare is San Diego’s leading health care system. As a community-based, not-for-profit organization, they are deeply committed to their vision, known as "The Sharp Experience." They approached us to create a brand video that could effectively and expressively convey what this experience means to both patients and employees.
The Approach
With live-action production not being an option, we turned to 2D animation to bring their story to life in a way that complemented and elevated their brand identity. After refining the voiceover to perfectly capture their message, we illustrated and animated a blend of recognizable and abstract visuals to communicate the essence of their organization.
Tha Final Result
We handed off a refined, heartfelt animation—succinct yet impactful. It encapsulates their brand narrative and is used as a refresher for existing employees and a primer for new hires. Now Sharp has an audio-visual asset to help everyone understand the meaning of The Sharp Experience, making this project one of our most powerful collaborations.
Project Contributions
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Project management
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Creative direction
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Script and copywriting
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Live-action production
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Art direction
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Graphic design
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2D animation
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Video editing
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Audio editing
"Thank you! So happy with this. I appreciate you all sticking on this ride with me. The video hits the mark in countless ways!"
Dara S.
Sharp HealthCare