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Lytx

DriveCam

The Challenge

As Lytx’s flagship product, the DriveCam device and its AI-powered backend needed a deep-dive video that would clearly explain its functionality. Unlike their brand-focused video, this project required a clear articulation of complex processes.

The Approach

Working closely with Lytx, we developed a compelling narrative that illustrated the device’s inner workings using 3D renderings, a simulated 2D interface, and live-action reenactments. The video demonstrated how DriveCam detects and alerts drivers and managers about unsafe behaviors in real time.

Tha Final Result

We produced a technically polished and understandable marketing video that Lytx used to successfully market their product to enterprise businesses looking for fleet management solutions.

Project Contributions

  • Project management

  • Creative direction

  • Script and copywriting

  • Live-action production

  • Art direction

  • Graphic design

  • 2D animation

  • 3D animation

  • Video editing

  • Audio editing

Ten Stories are incredibly talented, insightful, and is able to digest the extremely technical content from our portfolio and turn it into creative that anyone can understand. 

Cisco Cheng

Qualcomm Technologies, Inc.

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