Cubic is renowned for developing physical infrastructure that enhances the travel experience and improves transit safety. Their latest innovation, the FEnX Gate, redefines the speed and efficiency of accessing public transportation. To support its launch, they needed a bold, engaging product video that could appeal to prospective municipalities while also spotlighting their refreshed brand identity.

The Approach

Collaborating closely with Cubic’s marketing team, we dug deep into what made the FEnX Gate stand out—its design, functionality, and the user benefits it delivers. With their new brand standards in mind, we determined that a blend of high-quality 3D animation and dynamic motion typography would best communicate the gate’s features and impact.

Tha Final Result

We delivered a product video that brought the FEnX Gate to life in a way that was visually compelling and strategically on-brand. It transformed a traditionally overlooked piece of transit infrastructure into something bold, engaging—and yes, even a little sexy. The video elevated Cubic’s marketing efforts and set a new standard for how transit innovations can be presented.  A game-changer for Cubic, it impressed many of their clients and lead to the sale and implementation of FEnX gates at public transit centers around the world.