As one of Las Vegas’ most recognized Hotel & Casinos, The Mirage has historically embodied the spirit of fun, relaxation, and excitement. As part of a larger brand refresh, they turned to Ten Stories and our friends at Experiences For Mankind (EFM) to set their brand in motion.
Over the course of several weeks, on-location in Las Vegas and in-tandem with our project partners, Ten Stories created a series of stylish commercial videos designed for specific target audiences. To top it off, we condensed these pieces into 15-second cuts that worked perfectly for use on social media platforms.
Challenging as it was to work with multiple stakeholders, dozens of cast and crew members and a time table with very little room to spare, the result is a comprehensive set of commercials that helped elevate The Mirage brand while reflecting the production excellence for which we strive.