Now, more than ever, the western world understands the importance of health and wellness in both the short and long-term. What’s hard to understand is the need for restrictive and outdated membership plans. Sure, physical flexibility is important but why can’t fitness centers provide flexibility with their programs? Lymber seeks to put users in control of what fitness classes they want, eliminating restrictive plans by letting them pay for only the experiences they choose.
It was almost immediately obvious to us that an app/service like Lymber deserved to be introduced with high energy and a bit of humor. Ten Stories worked with Lymber and local businesses to film this commercial’s protagonist in a variety of locations while working with the app developers to highlight the ease and simplicity of their user experience.