When the time comes for people to take control over their fitness and health, it’s important they have products that help them achieve their goals. The Herbalife brand is already well-known for it’s line of nutrition products, but they needed a way to highlight the ethos behind their newest offerings known as Herbalife 24. Specifically designed for those targeting a fitness and exercise-based lifestyle, this new line of products deserved to be showcased in an exciting, lifestyle-driven commercial video.
Working side-by-side with Herbalife 24 representatives and community members, we found the words to perfectly reflect the energy they bring everyday to their exercise routines. We filmed representatives, their friends and loved ones on-location at their community headquarters doing what they do best; moving their bodies and having as much health-filled fun as possible. The result is a marketing tool that really does motivate people to learn more and get involved with HL24.