Qualcomm Technologies is a major player in the world’s telecommunication industry. As such, it’s important they keep their finger on the pulse of future technology, and do so with their venture capital arm known as Qualcomm Ventures.
Qualcomm Ventures has successfully invested in companies that turned out to be important innovators in their respective industries, including Fitbit, Waze, Magic Leap and many more. For the past several years, Ten Stories has worked with Qualcomm Ventues to commemorate the successes of the companies in which they’ve invested through exciting, conceptual commercial videos.
One of the challenges we face when producing commercials for Qualcomm Ventures is the need to blend partner-provided product/commercial footage with a high-level concept that ties together the tandem relationships they share. Drawing Innovation shows how creative inspiration is a catalyst, regardless of whether the result is a hand-rendered sketch or a life-changing technology.