Client: Qualcomm Ventures
Sound & Music
Qualcomm Ventures prides itself on investing in companies that show immense promise for the future of technology. That doesn’t mean simply throwing money at random ideas, it means taking a futurist approach to investment. Qualcomm Ventures is investing in ideas that might seem small in the short-term, but hold great potential to be disruptive in the future.
We’ve got a strong relationship with Qualcomm Ventures, so when they came to us in 2018 with the desire to continue their tradition of highlighting the very best of their portfolio companies, we knew it would be a challenge to do so without sounding repetitive or boastful. After rounds of creative discussion, we realized that the heart of what makes technology such a profound part of our lives was it’s ability to be disruptive, driven by creative people with novel ideas.
This simple theme enabled us to write copy and craft visuals to form a stylish yet understated commercial that Qualcomm Ventures can use to promote their own achievements and the achievements of their portfolio companies, while attracting the next generation fund-seeking inventors.